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Privacy Policy

Our Privacy Promise

Sentinel Aviation is committed to respecting your privacy and to complying with applicable data protection and privacy laws. Our privacy policy explains how and why we collect, store, use, protect and share personal information and it also explains your rights in relation to your personal information.

You can visit our website without disclosing any personally identifiable information about yourself (although please note that we may use cookies and collect other non-personally identifiable information about your browsing activity – see our cookie policy for detailed information).

If you do submit personal information by completing a web form registration, for example, you can be assured that we will use your personal information only to support your continuing relationship with Sentinel Aviation.

We wish to help you make informed decisions, so please take a few moments to read the sections below and learn how we may use your personal information.

Personal Information Collection

We endeavour to collect and use your personal information only with your knowledge and consent and typically when you contact us direct to make enquiries, request information on or apply to use our services, submit a job application or when you respond to communications from us (such as newsletters, telephone calls and correspondence, including emails and text messages).

The type of personal information we may collect could include, for example, your name and postal address, date of birth, company details, telephone number and email address as well as your billing information, which might include bank account and/or payment card details. We may also need to ask for information which, where appropriate, would help us to check and verify your identity or information which might enable us to undertake credit or other financial checks on you.

If you choose to provide us with personal information it will be used in support of the intended purposes stated at the time at which it was collected, and subject to any preferences indicated by you.

Non-personal Identifying Information

We may also collect non-personally identifying information about your visit to our website based on your browsing activities. This information may include the pages you browse and services viewed for example. This helps us to better manage and develop our site, to provide you with a more enjoyable, customised service and experience in the future, and to help us develop and deliver services tailored to your individual interests and needs.

From time to time, if you consented accordingly, we may also store and use your information to contact you for market research and marketing purposes. We may contact you by email, phone or mail.

How will we use your information?

We may use your information for a number of purposes which includes, but is not limited to:

• delivering any services or information requested by you;
• responding to complaints or enquiries;
• administering debt recoveries;
• verifying your identity when required;
• preventing and detecting fraud, both against you and ourselves;
• any processing which is necessary for us to comply with professional, legal and regulatory obligations that apply to our business;
• gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies;
• ensuring business policies are adhered to, for example, policies covering security and internet use;
• operational reasons, such as improving efficiency, training and quality control;
• ensuring the confidentiality of commercially sensitive information;
• statistical analysis to help us manage our business;
• preventing unauthorised access and modifications to systems;
• updating client records;
• statutory returns;
• ensuring safe working practices, staff administration and assessments;
• marketing our services
• credit reference checks via external credit reference agencies.

We may also undertake market analysis based on your use of our services and contact you with updates on our services by post, telephone and automated means such as email and the internet (subject to any preferences expressed by you).

If you have consented to receive details of services or events you can contact us at any time to have your details removed from lists used by us for any or all of those purposes.

We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation or the structure of our business.

To update your marketing preferences please email and tell us what you would like us to do (i.e. opt in or out of email, SMS text messaging or receiving information by post).

When will we disclose your information to others?

Please note that Sentinel Aviation will not sell or pass your personal information to third parties unless you have given us permission to do so or unless it is strictly necessary either to deliver the services ordered or used by you and you are notified beforehand. On occasion we will need to disclose your personal information to third parties we use to help deliver our services and to help us run our business.

We only allow our service providers to handle your personal information if we are satisfied that they take appropriate measures to protect your personal information and use it only to provide services to us and to you.

Sentinel Aviation may also be obliged to disclose your personal information to meet any legal or regulatory requirements (for example to comply with a court order) or obligations in accordance with applicable law.

Social media, blogs, reviews

Any social media posts or comments you send to us will be shared under the terms of the relevant social media platform (e.g. Instagram) on which they are written and could be made public.

Other people, not us, control these platforms. We are not responsible for this kind of sharing. We recommend you should review the terms and conditions and privacy policies of the social media platforms you use. That way, you will understand how they will use your information, what information relating to you they will place in the public domain, and how you can stop them from doing so if you are unhappy about it.

Any blog, review or other posts or comments you make about us, our products and services on any of our blogs, reviews or user community services will be shared with all other members of that service and the public at large. Any comments you make on these services and on social media in general must be not offensive, insulting or defamatory. You are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.

How long do we keep your information for?

To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we actually need it for the purposes for which we acquired it in the first place. In most cases, this means we will keep your information for as long as you continue to use our services, and for a reasonable period of time afterwards if you stop doing so to enable us to respond to any questions, complaints or claims made by you or on your behalf.  After that we will delete it, other than where we lawfully can or are required to keep any data for audit or legal reasons.

Access to your Information

You can write to us at any time to obtain details of the personal information we may hold about you. Please write to: Data Protection Officer, Sentinel Aviation, Mulberry House, 78a Nightingale Lane, Wanstead, London, E11 3AW, United Kingdom.

 Please quote your name and address together with your mobile and/or account name or number (if relevant). We would be grateful if you would also provide brief details of the information of which you require a copy (this helps us to locate your data more readily).

We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Your rights under data protection law

You have the following rights under data protection law:

  • The right to be provided with a copy of your personal information (the right of access);
  • The right to require us to correct any mistakes in your personal information;
  • The right to require us to delete your personal information in certain circumstances;
  • The right to require us to restrict processing of your personal information in certain circumstances;
  • The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party in certain circumstances;
  • The right to object at any time to your personal information being processed for direct marketing (including profiling); and in certain other situations to our continued processing of your personal information;
  • The right not to be subject to automated individual decision-making.
Information Security

Sentinel Aviation recognises that its customers are increasingly concerned about how companies protect personal information from misuse and abuse and about privacy in general. Sentinel Aviation is constantly reviewing and enhancing its technical, physical and managerial procedures and rules to protect your personal data from unauthorised access, accidental loss and/or destruction.

We have appropriate security measures to prevent personal information from being lost or used or accessed unlawfully. Only those who have a genuine business need to access personal information can do so. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures to deal with a suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Please be aware that communications over the Internet, such as emails/webmails, are not secure unless they have been encrypted. Your communications may route through a number of countries before being delivered – this is the nature of the World Wide Web/Internet. Sentinel Aviation cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

Privacy Support
Sentinel Aviation reserves the right to amend or modify this Privacy Policy Statement at any time and in response to changes in applicable data protection and privacy legislation.

If we decide to change our Privacy Policy, we will post the changes on our website so you know what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will tell you. You will have a choice as to whether or not we are able to use your information in this different manner.

If you have any enquiry about our privacy policy or practices, please write to: Data Protection Officer, Sentinel Aviation, Mulberry House, 78a Nightingale Lane, Wanstead, London, E11 3AW, United Kingdom.

Monitoring and/or recording of all your Communications

Monitoring or recording of your calls, emails, text messages and other communications may take place in accordance with UK law, and in particular for business purposes, such as for quality control and training, to prevent unauthorised use of Rosehill Advisors’ website, to ensure effective systems operation and in order to prevent or detect crime.

Sentinel Aviation


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